About Us
Souk Direct Enterprises
Souk Direct Enterprises builds bold, purpose driven platforms that solve real problems and create real value across industries.
From protecting intellectual property with blockchain to streamlining business management or powering smarter car auctions, we develop platforms that challenge the status quo and put users in control.
IPGuards.ai – Blockchain-powered protection for ideas, credentials & innovation
SoukDirect.com – E-commerce, simplified and regionally rooted
ViooBMS.com – Business ERP with brains (and zero bloat)
EngiPool.com – Where engineering freelancers meet global demand
Trademe.ae – Auctions done right for the Gulf and beyond
DubDubCars.com – The smarter way to buy and sell cars in the region
We’re builders at heart, not buzzword chasers. Every product we create is designed to be honest, scalable, and impactful—built around the user, not just the tech.
Whether you’re launching a startup, managing operations, hiring talent, or protecting your next big idea—Souk Direct is your partner in progress.
Our Core Values
At Souk Direct Enterprises, we prioritize excellence in every product and service we offer, ensuring that quality remains at the core of our operations. By harnessing the power of modern technology while respecting traditional expertise
Our Mission
To develop an integrated suite of platforms that empowers users—from individuals to enterprises—to innovate, trade, hire, manage, and grow with confidence in a connected digital economy.
Our Vision
To create a connected ecosystem of smart, user-first platforms that simplify lives, support innovation, and open up opportunities for millions across emerging and advanced markets alike.